When a blockchain split event occurs, a race (competition) for attention begins. Demand stars flowing from search engines, price trackers, faucets, wallets, education sites, and the many services that support a crypto economy. What is notable here is that the flows include almost every service that one should expect on any economy, even if those are not directly related to cryptocurrency: entertainment (e.g. games), art, jobs, and so on — in other words, the idea that what is happening in crypto currency markets is only fueled by financial speculation is misleading.