H10: Perceived social benefits have a positive effect on satisfaction the ser­vice.
Based on the studies [1, 47, 50] we assume that the relationship between individual expected benefits (performance expectancy) and willingness to try/intention to use is pos­itive. Furthermore, we created an analogous construct that attempts to assess the role of social benefits, i.e., whether perceived social utility plays a role in the per­ception of the service.