Declaration:
-Conflict of Interest: The author declares to have no conflicts of interest to report.
-Funding Statement: This work did not receive any funding
-Author’s Contribution: I wrote the commentary as a sole author. However, I want to thank Trish Greenhalgh and Mustafa Ozbilgin who provided numerous insights during informal discussions
-Availability of data and material: All material used is in the public domain
-Code availability: n/a
-Ethics approval: This commentary did not use data that require ethical approval
-Consent to participate : n/a
-Consent for publication n/a